ADPR Connection 2012

On October 23, 2012 the Grady School of Journalism will open its doors to the advertising and public relations world.
Individuals from over 50 companies will come to Athens, Georgia to host seminars on recent issues and recruit for their internship programs. This networking event, sponsored by BBDO and Porter Novelli, allows for students to connect with university alumni and to prepare for the real world by getting an inside look into the current state of the industry.


for any questions, please email: adprconnection2012@gmail.com
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Apologies are in order.  We recently received feedback that we were excluding the male community in regards to fashion.  Fear no more! 

A philosophy adopted by How I Met Your Mother’s Barney Stinson, “suiting up” can affect how you think and even perform.  In a study from Northwestern University, researchers found that students wearing white lab coats performed better on cognitive tests than those who didn’t sport any jackets. Study coauthor Hajo Adam, Ph.D., a management professor at Northwestern says the phenomenon is called “enclothed cognition,” or the influence your clothes can have on the way you think, feel, and behave.”
So, what to do?
Pick a suit that you can wear to multiple occasions and events.  Black is always in, as well as other neutral colors like dark blue, gray, or charcoal. 
For your “success mode,” make it a habit to wear solid color collared shirts (nicely ironed!) with your suit.  Patterns are fun, but keep it simple and clean. Some say upgrade to French cuffs when you can, but it’s up to you. 
tip: stick to the dark-light, light-dark rule.  Pick either dark pants and a light shirt or vice versa.  Khakis and a white shirt go fine together, but try to avoid black pants with a black shirt, etc.
Go for a more conservative tie and make sure you are comfortable wearing it.  Pocket squares are also a place where you can get creative with colors and whatnot.  
Shoes—invest in a nice pair of dress shoes.  Clean, lace up high quality shoes can make all the difference.  
Tame your hair.  Facial hair or head hair, make sure it is nicely cut and styled.  Also, with piercings and tattoos, we advising covering (both) and removing (piercings) for the duration of your professional event.  Not to say you are a hooligan, but some people, especially older professionals, may not appreciate tattoos and piercings as much.  
Attitude!  You are dressing for success, you should FEEL great.  Confidence and focus are key. 

Apologies are in order.  We recently received feedback that we were excluding the male community in regards to fashion.  Fear no more! 

A philosophy adopted by How I Met Your Mother’s Barney Stinson, “suiting up” can affect how you think and even perform.  In a study from Northwestern University, researchers found that students wearing white lab coats performed better on cognitive tests than those who didn’t sport any jackets. Study coauthor Hajo Adam, Ph.D., a management professor at Northwestern says the phenomenon is called “enclothed cognition,” or the influence your clothes can have on the way you think, feel, and behave.”

So, what to do?

  • Pick a suit that you can wear to multiple occasions and events.  Black is always in, as well as other neutral colors like dark blue, gray, or charcoal.
  • For your “success mode,” make it a habit to wear solid color collared shirts (nicely ironed!) with your suit.  Patterns are fun, but keep it simple and clean. Some say upgrade to French cuffs when you can, but it’s up to you. 
  • tip: stick to the dark-light, light-dark rule.  Pick either dark pants and a light shirt or vice versa.  Khakis and a white shirt go fine together, but try to avoid black pants with a black shirt, etc.
  • Go for a more conservative tie and make sure you are comfortable wearing it.  Pocket squares are also a place where you can get creative with colors and whatnot. 
  • Shoes—invest in a nice pair of dress shoes.  Clean, lace up high quality shoes can make all the difference. 
  • Tame your hair.  Facial hair or head hair, make sure it is nicely cut and styled.  Also, with piercings and tattoos, we advising covering (both) and removing (piercings) for the duration of your professional event.  Not to say you are a hooligan, but some people, especially older professionals, may not appreciate tattoos and piercings as much. 
  • Attitude!  You are dressing for success, you should FEEL great.  Confidence and focus are key. 

pnintern:

Attending a networking conference as a student can be a harrowing experience. The nerves set in and you find yourself worrying: how do I make myself stand out?

This week, Porter Novelli is joining future PR pros from all over the Southeast at the University of Georgia’s regional, integrated…

We’ve been hard at work and we hope you have been too, because the day that we’ve been prepping for is tomorrow! Can you believe it? ADPR Connection is tomorrow!

Although I’m sure you all have your bases covered, here are some last minute things you should keep in mind for tomorrow:

  1. Try to show up for registration at least 15 minutes before the senior luncheon, your workshop or your resume critique appointment. This way, you will be completely relaxed and you won’t have to worry about missing a thing. Also, please take note of when workshops begin — there will be no admissions into a workshop room after it has started.
  2. Have your resume and business card on hand, but don’t be overly agressive with them. While this is a networking event, remember that you need to present yourself in a professional manner. Aggressively interrupting professionals while they are talking to other people will put you in a negative light. If you find yourself having a nice discussion with a professional, ask if it’s okay for you to give him or her your resume — it’s much more personal and a lot nicer. Remember that making connections is far more important than lobbying for a job.
  3. Dress to impress, but make sure you are comfortable. Let’s face it — tomorrow’s going to be a super long day, and while you want to look your best, please do remember to keep comfort in mind. Super high heels probably aren’t the best choice — I would suggest going with a lower heel that you feel comfortable wearing or a pair of nice, classic flats. Tate Grand Hall is known for being a bit chilly at times, so if you are prone to feeling cold, make sure to bring a cardigan or blazer. Pin your hair back, so you don’t have to constantly adjust it whist talking to professionals. Remember: if you wear jeans or a super short skirt, you will be turned away from the registration table.
  4. Remember to do your research. While you definitely do not need to know every detail about a company, it’s good to know some basics so that your conversations with professionals are two-sided. There are loads of truly awesome companies who will be participating in this year’s ADPR Connection, so make sure you read up on them — there’s such a wide variety, there really is something for everyone!
  5. Get a good night’s rest. This is a very clichéd tip, isn’t it? But, really, we’ve already established tomorrow’s going to be a long day. You have to be well rested — you need to keep your energy up throughout the day and be engaging during your resume critiques as well as the career fair. And, remember, there’s also the mixer downtown from 6 to 8 PM. All of these are incredible opportunities, and it would be an absolute shame to miss out on them just because your energy levels have run dry.
  6. Enjoy yourself! All of us have been working super hard to make this the best ADPR Connection for everyone involved, and we want you to get all that you possibly can out of tomorrow. We hope that you enjoy the workshops and that you have positive and engaging networking opportunities with professions at the career fair and the social mixer!

Before I end my post, I would like to give a few quick shout outs to some of the people who have been working super hard to make this event possible: Stephanie Wright, Rebeka Geer and Dr. Jones have been the incredible organizational backbones who have put this whole thing together. Another round of thanks goes to the committee heads and committee members who have helped with various aspects of the planning process. And, finally, I would like to send a huge thank you to our sponsors, Porter Novelli and BBDO, as well as all the other companies who will be participating at ADPR Connection.

See you all tomorrow!

ADPR Connection is only two days away! The main question for anyone planning to attend is, of course: How can I avoid being exposed for the imbecilic fraud that I am? Luckily, ad agency Colle+McVoy is here to help with its Advertising Week Question Generator app. The app automatically generates awesome questions for you to ask after each panel by randomly cobbling together a beginning, a middle and an end from intelligent-sounding prewritten segments. It’s uncanny in that almost every combination sounds like something someone in advertising would say. Whether this makes you sound smart or not, however, is anyone’s guess.

Still trying to decide what you’re wearing for ADPR Connection this Tuesday? Well you’re in luck! Cheeky Peach  put together some looks for us. They pulled a variety of outfits to give you an idea of what works best with pants or a dress. 

1. Pair flowy pants with a more structured sweater for a fresh twist on dress pants

2. Stick with a good jewel toned dress and you’re set

3. Color blocking is a sure fire way to make an impression

They’ve got a wonderful store on Hull Street (between Washington and Clayton) and would love to help you find what you’re looking for. Check out Cheeky Peach on Facebook

You’ve already heard it here on our blog: dress for success. But what exactly does that mean?

Well for starters it means that jeans, t-shirts, shorts, or anything of the like will disqualify you from participating in the event, so stay away from those.

So does this mean you need to head to the Men’s department and snag a 3-piece suit with a snazzy handkerchief and a bowtie?

Of course not! But we are talking about impressions and connections here. You want to make sure you look your best, because in the business environment, first impressions really do matter. I suggest a button-down shirt and tie, some ironed slacks and a nice pair of dress shoes to start. From there, make it your look. If you look good in a suit jacket, then by god wear that suit jacket. Just make sure you look professional. Beyond that requirement, it’s really up to you. You want to stand out, but don’t take it too far either. A delicate balance should help you come off as you, unique and valuable, and make the lasting impression that counts.

Head downtown to a Menswear outlet or check out one of many in the general Athens area. Remember, looking good doesn’t particularly mean dressing expensive, but it does mean dressing your best.

When it comes to my portfolio pieces that I’ve worked super hard on, I’m super careful to keep backup files just in case tragedy strikes and something absolutely unthinkable happens to my computer.

While flash drives and external harddrives are great, Dropbox has been my ultimate savior throughout my time at UGA.

Dropbox is a super easy to use file hosting service that operates in a similar way to Apple’s iCloud. You simply upload files onto your online Dropbox account through your computer or smart phone, and you can access everything in your account as long as you have internet service. Unlike external harddrives and flash drives, which require devices to have a USB port, you can literally access your files as you go, even if you’re using a phone or a tablet (and you don’t have to worry forgetting your backup when you’re in a rush!).

Every Dropbox user starts off with 2 GB of memory, but you can get more space in your Dropbox by referring friends to the service or completing the occasional task through Dropbox.

Right now, Dropbox is having a “Space Race” between schools where participants, using their school email address, can earn 3 GB extra space for themselves plus extra space for everyone at their school for the next two years by simply registering.

So if you already have a Dropbox account, be sure to link it with your UGA email (I’m pretty sure this also doubles the initial size of your Dropbox) and sign up for the Space Race.

If you don’t have a Dropbox, you should totally create one! Like I said earlier, they are absolute lifesavers (and grade savers) when it comes to keeping a backup of your portfolio pieces, papers, assignments, projects, resumes — everything. Also, it’s completely free — there’s no excuse for you to pass it up.

This commercial was a favorite for many Grady students in Cannes this summer. Check it out. #iammumbai

One major part of ADPR Connection is the career fair. Representatives from various agencies and companies are there to promote themselves to potential employees.  Remember that we are there to hear what they have to say and to promote ourselves in return. We ARE the potential employees.

As current students, each of us already has an advantage that we sometimes forget about.  We are learning about what is new in the industry now, we are learning the newest social media techniques, and we are literally the future.  

At the career fair, we must tell the representatives what we have to offer. We can tell them about the last thing we learned in advertising class that morning, or we can tell them how we post on our pop music and cooking blogs regularly.  

Let’s go to this career fair, tell the representatives what us Grady students have to offer, highlight our strengths and promote ourselves to the best of our ability. 

Latest Ad Stir:

Mr. Alex Bogusky, the creator of this controversial and thought-challenging video, was formerly employed by CP&B and worked on the Coke Zero brand.  This is not the first time Mr. Bogusky has taken a stance against his clients—Mr. Bogusky created advertising for Burger King and later launched a book called the “9 Inch Diet” and condemned fast-food companies.

His new video ad was created for the Center for Science in the Public Interest, an advocacy group based in Washington. It’s a nearly four-minute animated film set to an original track called “Sugar” by singer Jason Mraz.

Throughout, an adorable white polar bear family that resembles the bears associated with the Coca-Cola brand are seen guzzling soda, resulting in ill effects. They grow overweight and their teeth rot. They patronize “Be Happy Please” machines — an apparent shot at Coke’s “Open Happiness” ad campaign and vending machines. At the end, the bears realize they are sad because of how the sugary drinks make them feel and dump the soda.

The video drives viewers to a website, where visitors are invited to share the video via social media.

"Facebook it. Tweet it. Pin it. Google+ it. Email the link to your friends and relatives. Show it at school. Sit down and watch it with your whole family. Host a movie night and watch it before the main feature. Talk about The Real Bears on your YouTube show. Embed it on your website or blog. Have at it. You are the messenger. Sharing is the only means we have to make sure the unhappy truth about soda gets out to the world.

Mr. Bogusky is busy proposing California legislation to require special labels for foods containing genetically engineered ingredients and recently contributed $100,000 in support of the California ballot.  His donation pits him against big packaged-food and drink marketers such as PepsiCo, Nestle, Coca Cola Co. and ConAgra, which have donated millions of dollars to the No on Prop. 37 campaign.

Naturally, Coca-Cola is taking some heat from “The Real Bears” video…

What do you think?  Do we assume active consumers will take a logical approach to purchase decisions/product consumption?  Or do we mindlessly consume sugary soft drinks with blatant disregard for our health?  Is this video simply visualizing known information?